Publishers Eye Push Notifications in Aftermath of Facebook News Feed Changes

If you’re wondering why you got the same Apple News push alert from CNN a half-dozen times Tuesday afternoon, it wasn’t a coincidence. (CNN said it was an Apple News glitch, something Apple confirmed later.)

Now that Facebook is deprioritizing publishers’ posts in the news feed, there’s more urgency for publishers to make direct connections with readers. That means they’re taking push notifications more seriously.

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