Publishers Forge Ahead With VR, Even If Users and Advertisers Lag Behind

When it comes to virtual reality, few publishers are as committed as The New York Times, with its dedicated VR app and Daily 360 feature, helped by funding from tech giants Samsung and Google. All told, the Times produces one six- to 10-minute VR film a month and one one- to two-minute 360 video per day, showcasing curiosities like the inside of a fireworks factory and far-flung places. It’s finding people are watching the longer videos to the end.

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