Publishers Get Creative With an A La Carte Approach to Digital Media

Like & Share E&P:
RSS
Follow by Email
Facebook
Facebook
Google+
http://www.editorandpublisher.com/news/publishers-get-creative-with-an-la-carte-approach-to-digital-media/
LinkedIn

By: Lucia Moses | Digiday

The all-you-can-eat approach to digital media is going away in favor of a la carte.

Consider Facebook. It launched Facebook Messenger and Paper as standalone apps following its acquisition of Instagram. Foursquare also sees value in having a portfolio of services; it’s separating its original check-in service from its recommendation service. The new app will be called Swarm, while the recommendation service will use the Foursquare name.

Comments:

Your email address will not be published. Required fields are marked *