Publishers Have an Updated Evergreen Strategy: Make the Old New Again

Like & Share E&P:
RSS
Follow by Email
Facebook
Facebook
Google+
http://www.editorandpublisher.com/news/publishers-have-an-updated-evergreen-strategy-make-the-old-new-again/">
LinkedIn

By: Ricardo Bilton | Digiday

Here’s an irony about the rise of the real-time Web: Sometimes what’s new isn’t always what performs best.

Publishers are doing all they can to wring out more value from their existing body of content. The most common technique is to resurface popular old stories that (even just barely) pertain to a trending topic: Publishers will republish or re-share old bits of viral content in the hopes of striking traffic gold once again. People watch reruns on television, the thinking goes, so why not bring that approach to digital content?

Comments:

Your email address will not be published. Required fields are marked *

Editor & Publisher App: Android Phone

Enjoy everything in the Print edition in an
easy-to-read, easy-to-navigate format
designed exclusively to fit your Android device

Click below to download
and install the Android app.

CLOSE

Editor & Publisher App: Android Tablet

Enjoy everything in the Print edition in an
easy-to-read, easy-to-navigate format
designed exclusively to fit your Android tablet

Click below to download
and install the Android app.

CLOSE

Editor & Publisher App: iPad

Enjoy everything in the Print edition in an
easy-to-read, easy-to-navigate format
designed exclusively to fit your iPad

Click below to download
and install the App.

CLOSE

Editor & Publisher App: iPhone

Enjoy everything in the Print edition in an
easy-to-read, easy-to-navigate format
designed exclusively to fit your iPhone device

Click below to download
and install the iPhone app.

CLOSE