Publishers Try a Different Kind of Pay Wall, Unlocked by Watching Web Video

Like & Share E&P:
RSS
Follow by Email
Facebook
Facebook
Google+
http://www.editorandpublisher.com/news/publishers-try-a-different-kind-of-pay-wall-unlocked-by-watching-web-video/
LinkedIn

By: Michael Sebastian | AdAge

Publishers including Maxim, Radar Online, Guitar World and USA Today Sports Media are experimenting with a pay wall that instead of charging readers requires them to watch an advertiser’s video.  

The tactic, which uses a system called Content Unlock from Genesis Media, is meant to help address the disconnect between advertisers’ interest in buying web video and consumers’ desire to watch enough of it.

Comments:

Your email address will not be published. Required fields are marked *