Pubs: Papers Need Entrepreneurial Space

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By: Michael Depp | NetNewsCheck

DENVER — Newspaper publishers charting their long term future need to leave themselves more entrepreneurial breathing room, even for models that disrupt their own business lines.  

That was the thinking from three of the industry’s leading publishers at the Newspaper Association of America’s mediaXchange conference here on Tuesday as they ventured a look ahead at their industry on the fronts of programmatic buying, ownership trends and their ongoing competition with digital pureplays.

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