Quarterly Ad Revenues, Profits Soar for Company Behind China’s Twitter

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By: Angela Doland | Advertising Age

China’s Sina said its ad sales surged 45% in the fourth quarter to fuel big profit growth, as reports suggested the internet giant is preparing a U.S. initial public offering for its popular Twitter-like microblogging service, Weibo.

The Financial Times reported that Sina had asked Goldman Sachs and Credit Suisse to prepare to spin Weibo off in a U.S. stock market listing.

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