Reader Revenue and the Great Newspaper Ad Bubble

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By: Ryan Chittum | Columbia Journalism Review

Newspaper advertising will almost surely fall to the lowest level on record this year, as ads continue to migrate to the Web.

Meanwhile, reader revenue—subscriptions and newsstand sales—is the industry’s rare bright spot, with circulation sales rising the last two years thanks to digital-subscription packages. Even before the paywall movement took hold three years ago, circulation revenue was fairly stable. Or at least it seemed that way:

Newspaper advertising will almost surely fall to the lowest level on record this year, as ads continue to migrate to the Web.

Meanwhile, reader revenue—subscriptions and newsstand sales—is the industry’s rare bright spot, with circulation sales rising the last two years thanks to digital-subscription packages. Even before the paywall movement took hold three years ago, circulation revenue was fairly stable.

– See more at: http://www.cjr.org/the_audit/newspaper_subscription_revenue.php?utm_source=API%27s+Need+to+Know+newsletter&utm_campaign=194a50c9ae-Need_to_Know_May_29_20145_29_2014&utm_medium=email&utm_term=0_e3bf78af04-194a50c9ae-31695413#sthash.cWGFUvZC.dpuf

Newspaper advertising will almost surely fall to the lowest level on record this year, as ads continue to migrate to the Web.

Meanwhile, reader revenue—subscriptions and newsstand sales—is the industry’s rare bright spot, with circulation sales rising the last two years thanks to digital-subscription packages. Even before the paywall movement took hold three years ago, circulation revenue was fairly stable.

– See more at: http://www.cjr.org/the_audit/newspaper_subscription_revenue.php?utm_source=API%27s+Need+to+Know+newsletter&utm_campaign=194a50c9ae-Need_to_Know_May_29_20145_29_2014&utm_medium=email&utm_term=0_e3bf78af04-194a50c9ae-31695413#sthash.cWGFUvZC.dpuf

Newspaper advertising will almost surely fall to the lowest level on record this year, as ads continue to migrate to the Web.

Meanwhile, reader revenue—subscriptions and newsstand sales—is the industry’s rare bright spot, with circulation sales rising the last two years thanks to digital-subscription packages. Even before the paywall movement took hold three years ago, circulation revenue was fairly stable.

– See more at: http://www.cjr.org/the_audit/newspaper_subscription_revenue.php?utm_source=API%27s+Need+to+Know+newsletter&utm_campaign=194a50c9ae-Need_to_Know_May_29_20145_29_2014&utm_medium=email&utm_term=0_e3bf78af04-194a50c9ae-31695413#sthash.cWGFUvZC.dpuf

Newspaper advertising will almost surely fall to the lowest level on record this year, as ads continue to migrate to the Web.

Meanwhile, reader revenue—subscriptions and newsstand sales—is the industry’s rare bright spot, with circulation sales rising the last two years thanks to digital-subscription packages. Even before the paywall movement took hold three years ago, circulation revenue was fairly stable.

– See more at: http://www.cjr.org/the_audit/newspaper_subscription_revenue.php?utm_source=API%27s+Need+to+Know+newsletter&utm_campaign=194a50c9ae-Need_to_Know_May_29_20145_29_2014&utm_medium=email&utm_term=0_e3bf78af04-194a50c9ae-31695413#sthash.cWGFUvZC.dpuf

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