“Recommended For You”: The Fight to Decide What You Read Next

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By: Jeff John Roberts | paidContent

Content engines are a breed of company that few have heard of but nearly everyone as used– typically by clicking on a story in the “read next” or “Recommended for you” boxes that are springing up around the web. The companies, such as Outbrain and Taboola, are flush with tens of millions in investor money and are in a growing battle with each other for space on publishers’ pages.

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