Research Shows if Engagement is What it’s all About, Print Newspapers Deliver

Like & Share E&P:
RSS
Follow by Email
Facebook
Facebook
Google+
http://www.editorandpublisher.com/news/research-shows-if-engagement-is-what-it-s-all-about-print-newspapers-deliver/
LinkedIn

By: Suzanne Raitt | INMA

Currently all media wrestle with what is the right metric to measure – readership, clicks, time spent, etc. In the online and social media circle, engagement is the latest trend.

This begs the question: Why not study engagement across media and see how each one stacks up?

Comments:

Your email address will not be published. Required fields are marked *