Research Shows Newspaper Advertisements Across Platforms Deliver Best Results

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By: Suzanne Raitt | INMA

Just as newspaper content extends across all platforms, research — from news media companies like Aftenposten and MPG — indicates advertising should also migrate from print to online to mobile.

Newspapers extend across media. So the advertisments can — and should — be delivered the same way. There is robust research to demonstrate the soundness of this “one-two” advertising strategy.

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