Responsive vs. Adaptive Design: Which Is Best for Publishers?

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By: Garrett Goodman | Huffington Post

Although the differences between responsive and adaptive design are nuanced for the non-developer, the distinctions are increasingly important as publishers see more and more traffic come from mobile devices.

There are two similar buzzwords flying around the digital media space right now, and to the uninitiated, responsive and adaptive design might seem like interchangeable labels for the same tech.

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