Safeway Envisions Future Without Print Ads

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By: Natalie Zmuda | AdAge

Safeway is doing its best to eliminate print advertising in favor of more personalized digital ads.

The fifth largest grocery player in North America spent $20 million on newspaper ads through November of 2012. That’s consistent with 2011, though a big drop off from the $33 million spent on newspaper ads in 2010.

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