Seeking Engagement, Media Firms Toss Readers the Keys

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By: Joe Pompeo | Capital New York

On April 24, during an all-hands meeting at Gawker Media’s SoHo headquarters, founder and publisher Nick Denton was extolling the virtues of Kinja, his proprietary publishing platform that allows readers to participate in the company’s editorial sausage-making.

Kinja is essentially a next-level commenting system that breaks down the barriers between writer and reader by enabling the latter to drive conversations around stories on Gawker and its sister sites.

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