Some Newspapers to Staff: Social Media Isn’t Optional, It’s Mandatory

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By: Mary Clare Fischer | AJR

Over the past year, the editors of the Los Angeles Times led a newsroom-wide effort to better marshal the power of social media in efforts to distribute the paper’s content more widely.

They have begun to replace automated tweets on their brand accounts with staff members and have also started using a service called Simply Measured, which analyzes reporters’ use of social media.

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