By: Press Release | SAXOTECH
Tampa, Fla. – January 14, 2013 – SAXOTECH, a leader in content management, circulation and advertising technology, today announced Sonoma Media Investments, owner of the Press Democrat, the weekly Petaluma Argus-Courier and the North Bay Business Journal, has selected SAXOTECH Online to manage its digital operations.
The newly formed media group located in Northern California will serve more than 8.5M online pages per month utilizing SAXOTECH Online. Sonoma Media Investments will take advantage of cloud computing technology with the SAXOTECH cloud to efficiently create and manage Web and multimedia content, including content used across multiple channels. The single online publishing platform will integrate directly into Sonoma Media Investment’s existing systems workflow, enabling more efficient editorial operations across all of its media properties. Publishers and content producers will be able to provide readers with news content – when, where and how they want it.
With SAXOTECH Online, Sonoma Media Investments will be able to manage everything from custom Web design, site structure and video presentation to community interaction, email, newsletters and wireless content. News managers will be positioned to quickly respond to breaking news stories and market opportunities by increasing the productivity of their existing resources.
“It is our pleasure to be working with such a forward-thinking and innovative media company,” said Anders Christiansen, chief executive officer. SAXOTECH. “I am confident that with the implementation of SAXOTECH Online, Sonoma Media Investment’s digital team will have the tools they need to leverage social media and mobile content to drive audience and digital advertising revenue.”
SAXOTECH empowers media companies to meet current and future challenges in the media landscape by providing cost efficient solutions for new business models based on multimedia, multi-channel consumer interaction. Our scalable, easy-to-implement solutions are used to plan, create, edit, design and publish content as well as drive online directories and serve display advertising through multiple channels. Our customers receive world-class implementation, training and support complemented by ongoing development of products and best practices.
SAXOTECH Circulation tracks subscription revenue, distribution, agent billing, promotions, campaigns, demographics and non-subscribers. Flexible reporting and decision making tools enable newspapers to improve retention and increase their subscriber base, as well as empower marketing executives to make quicker, smarter and more profitable circulation management decisions.
SAXOTECH’s corporate headquarters reside in Tampa, Fla. with European headquarters based in Aalborg, Denmark; additional offices include Maryland, Norway and Sweden. SAXOTECH’s solutions are in use by more than 1000 news organizations around the world. For more information visit www.saxotech.com.