Springer CEO Says “Free Beer” Era for Internet Ending

Like & Share E&P:
RSS
Follow by Email
Facebook
Facebook
Google+
http://www.editorandpublisher.com/news/springer-ceo-says-free-beer-era-for-internet-ending/
LinkedIn

By: Erik Kirschbaum | Reuters

(Reuters) – Germany’s largest newspaper publisher will introduce a paywall for its flagship national daily Die Welt by the end of this year and is confident competitors will follow suit, Axel Springer Chief Executive Mathias Doepfner said.

In an interview with Reuters, Doepfner said he believes the ruinous “free beer for everyone” era of giving content away on the internet may be ending, as paying users are not only proving more valuable for publishers, but crucially for advertisers too.

Comments:

Your email address will not be published. Required fields are marked *