By: Steve Outing | Media Disruptus
Wouldn’t it be wonderful? If we could envision a desirable future and make it happen. Is that possible? … Well, sort of. I encourage the news/media industries and journalism educators to give it a try.
This is the second of my series to demonstrate the many tools and methods of strategic foresight (a.k.a., futures studies), and apply them to news and media challenges. This time I’ll do an exercise in “backcasting,” which is a way to envision a specific desirable future and then figure out the steps that would have to come before to make it happen. Rather than just trying to figure out what’s going to happen in the future, backcasting takes a pro-active approach to the future; it’s a foresight tool to help in shaping the future instead of just reacting to the future that happens.