Study: 7-in-10 Mississippians are Regular Newspaper Readers

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By: msbusiness.com

JACKSON, Mississippi – A new study finds more than seven in 10 Mississippi adults read a printed daily, Sunday or weekly newspaper during an average week. The findings are part of a new study announced by the Mississippi Press Association and conducted by American Opinion Research of Princeton, NJ.

“This is equal to 1.5 million consumers, or about half of the entire population,” said MPA-MPS President James E. Prince, III, president of Prince Newspaper Holdings, Inc., and publisher and editor of The Neshoba Democrat and Madison County Journal.

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