Study: Facebook News Referrals Make ‘Significant’ Gain On Google

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By: Abigail Edge | Journalism.co.uk

Traffic referrals to news sites from Facebook have “gained significant ground at the expense of Google” since the social networking platform changed its algorithm towards the end of last year, according to a study.

Page views from Facebook increased to 26 per cent in January 2014 up from 16 per cent in October 2013, according to the latest ‘authority report’ from analytics platform Parse.ly.

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