Survey: 85% of U.S. magazine and Newspaper Publishers have an iPad App

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By: Laura Hazard Owen | paidContent

Survey: 85% of U.S. magazine and Newspaper Publishers have an iPad App

A large annual survey of magazine and newspaper publishers finds that 90 percent have some sort of mobile presence — whether it’s on a tablet, smartphone or e-reader. And while less than a quarter (22 percent) say that their smartphone and tablet apps are profitable, more than half expect they will become profitable in the next two years. Sixty-three percent of publishers surveyed “agree that tablets are the most important digital channel for their publication’s future.”

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