By: E&P Staff
More people are going online to socialize rather than conduct business or shop, according to a new survey from public relations firm Ruder Finn. Eight out of 10 Internet users are hitting social networking places like Facebook and Twitter — double the amount of people who turn to the Web to shop (31%) or to do business (39%).
Ruder Finn unveiled the new survey, titled the Intent Index, on Monday.
“The Intent Index shows a congruency and similarity among Internet users regardless of traditional demographics,” Marty McGough, director of Ruder Finn Insights, said in a statement. “This marks a real paradigm shift in how we use online communications tools.”
The index also found that 72% of people go online to be part of a community and that seniors and going online for the same reasons as younger visitors.
Forty one percent of respondents said they go to the Internet to connect to a social networking site, while 34% said they go to the Web to post a comment.
Also, women tend to comment more than men. The survey found that 55% of women go online to find “venues for personal expression” compared to 43% of men.