Tablets Could Provide a Tonic for Serious News

Like & Share E&P:
RSS
Follow by Email
Facebook
Facebook
Google+
http://www.editorandpublisher.com/news/tablets-could-provide-a-tonic-for-serious-news/">
LinkedIn

By: Frédéric Filloux | The Guardian

If you combine the enduring strength of media brands with emerging mobile reading habits then the result could boost digital news.

The equation – brand x device = reach – is based on this: digital users still trust old news outlets. In the new world, media brands are far from dead, predictions of their extinction have been exaggerated. We can see an opportunity for the new reading patterns seen in smartphone and tablet use to provide help to legacy media in their painful transition.

Comments:

Your email address will not be published. Required fields are marked *

Editor & Publisher App: Android Phone

Enjoy everything in the Print edition in an
easy-to-read, easy-to-navigate format
designed exclusively to fit your Android device

Click below to download
and install the Android app.

CLOSE

Editor & Publisher App: Android Tablet

Enjoy everything in the Print edition in an
easy-to-read, easy-to-navigate format
designed exclusively to fit your Android tablet

Click below to download
and install the Android app.

CLOSE

Editor & Publisher App: iPad

Enjoy everything in the Print edition in an
easy-to-read, easy-to-navigate format
designed exclusively to fit your iPad

Click below to download
and install the App.

CLOSE

Editor & Publisher App: iPhone

Enjoy everything in the Print edition in an
easy-to-read, easy-to-navigate format
designed exclusively to fit your iPhone device

Click below to download
and install the iPhone app.

CLOSE