By: Frédéric Filloux | The Guardian
If you combine the enduring strength of media brands with emerging mobile reading habits then the result could boost digital news.
The equation – brand x device = reach – is based on this: digital users still trust old news outlets. In the new world, media brands are far from dead, predictions of their extinction have been exaggerated. We can see an opportunity for the new reading patterns seen in smartphone and tablet use to provide help to legacy media in their painful transition.