Taylor Enters Industry Evolving in Digital News Age

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By: Evan Ramstad | Star Tribune

With his purchase of Star Tribune Media Co., Glen Taylor is entering a newspaper industry that is reinventing itself in the digital era.

After nearly 15 years of decline in print and classified advertising revenue, the newspaper industry has started to stabilize by snaring more revenue from readers and taking advantage of opportunities that digital technology provides to customize news and ads.

The Star Tribune is healthier than many U.S. newspapers, analysts say, though also considerably smaller than it was at the industry’s peak in 2001.

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