Telegraph Launches ‘Fun’ Football Website Beyond the Paywall to Attract Younger Readers

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By: William Turvill | Press Gazette

The Telegraph has launched a ‘fun’ football website outside its metered paywall aimed at attracting a younger audience through social media.  

Project Babb, which features no Telegraph branding, was unveiled at the beginning of this week in a “soft launch”. The site does not yet carry any adverts but sponsorship is being considered.  

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