Texas Tribune Expands its Niche Email Business with In the Flow

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By: Justin Ellis | Nieman Journalism Lab

The Texas Tribune is getting into the niche newsletter business. The Tribune’s new twice-a-month newsletter, In the Flow, takes a look at water issues and related topics like droughts and fracking. But the newsletter won’t be delivered to subscribers inboxes; email alerts will direct readers to TexasTribune.org when new issues are available. It’s email as push notification rather than email as delivery platform.

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