The 5 ‘Ws’ of Data-Driven Advertising

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By: Anna Papachristos | 1to1 Media

Though many find today’s influx of data to be daunting, such information has the potential to improve an organization’s consumer acquisition, satisfaction, and retention. With insights to drive marketing decisions, advertisers now have an advantage that was once elusive, if not impossible, to grasp before the technological revolution.

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