The 7 Deadly Sins of Modern Publishing

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By: Lucia Moses | Digiday

Online publishers constantly talk about how they’re making their sites as beautiful and reader-friendly as possible, with layouts that put the reader first, innovative storytelling formats and ads that don’t detract from the user experience. So why do so many publishers still insult their readers with intrusive ads, offers and borrowed content?

We rounded up some of the classic examples of the worst offenses.

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