The Daily Mail: Paywall? We Don’t Need No Stinking Paywall

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By: Mathew Ingram | paidContent

“Badges? We ain’t got no badges. We don’t need no badges! I don’t have to show you any stinkin’ badges!” — Gold Hat, Treasure of the Sierra Madre

As newspapers around the world rush to erect paywalls to bolster their declining revenue — with Britain’s Telegraph and Sun papers just the latest to join the parade, along with the Washington Post — there are a few holdouts who insist on generating revenue the old-fashioned way: namely, through advertising.

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