The Dallas Morning News’ Paywall is Getting a Makeover to Try to Capture Digital-only Readers

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By: Justin Ellis | Nieman Journalism Lab

If 2012 was the Year of the Paywall for American newspapers, 2013 is turning into the Year of Paywall Tinkering.

Last month, it was The New York Times that announced it planned to diversify its digital subscription model with a set of lower- and higher-priced offerings — “to use a wider family of New York Times products to reach new customers,” as NYT Co. CEO Mark Thompson put it. And there was the Orange County Register offering up its own unique spin on a hard paywall.

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