The Digital Divide: Why We’re Underestimating How Different the Audiences of the Future Will Be

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By: Jasper Jackson | The Media Briefing

Are we underestimating quite how different the audiences of tomorrow will be?

Earlier this week I rounded up some stats from a number of rigorous studies asking some important questions about the way younger people consume media. But while those stats are a useful guide to how media consumption is changing, the picture they paint is limited by the focus on age.

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