The Financial Times’ Unconventional Approach to Video

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By: Lucia Moses | Digiday

Publishers all over are clamoring to produce more online video these days, and The Financial Times is no exception. But while others have been enamored lately with the 15-second format in pursuit of the Instagram audience and Twitterati, the FT is content to experiment with a range of video lengths, which can run from reporters’ one-minute field dispatches to eight-minute conversations with newsmakers.

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