The Growing Power of Women in Business

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By: Daniel Burrus | Big Think

It used to be that the business landscape was a man’s world. Times are changing! Today, women are wielding more and more power on both sides of the business transaction. First, let’s look at some facts from the consumer side. In family purchases that involve two adults (a woman and a man) women make:

• 94% of the purchase decision on home furnishings

• 92% of the purchase decision on family vacations

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