The Independent Introduces Augmented Reality to Editorial Content

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By: Zen Terrelonge | Mobile Entertainment

Initiative will “go beyond other media brands’ experimentation with the tech.”

The Independent has plunged itself into the augmented reality pool by teaming with AR solutions provider Blippar to launch Independent+, which integrates the digital technology into daily editorial features.

As of today (April 23rd), readers will be able to use the Blippar app to bring news to life via digital media content – galleries, audio, video – with the platform running across news, opinion, sport, arts, entertainment and more

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