The Latest Tactics Publishers Use to Get Readers to Stick Around

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By: Ricardo Bilton | Digiday

Publishers are spending a lot of time trying to keep readers clicking.

One of the big challenges for publishers today is getting readers to not only click an article but to click again (and again) after they do. And while this has long been a challenge for the industry, it has become an even bigger deal as more of publishers’ traffic is coming from drive-by social readers.

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