The Louisiana Newspaper War

By: Ryan Chittum | CJR

The Baton Rouge Advocate is making a run at a weakened Times-Picayune in New Orleans.

The paper, which started a daily New Orleans edition in October as the Newhouse family slashed the Times-Pic‘s newsroom and went to a three-day-a-week paper, has already picked up a circulation of 23,500, publisher David Manship told me yesterday. About 16,000 of those are daily subscribers. Both are strong numbers for such a young paper, and it’s hard to imagine that many or most of them aren’t coming at the expense of the Times-Picayune.

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