The Merging of Advertising and Entertainment Has Led to Talent Shortfall

As spending on branded content has grown, agencies, publishers and brands are increasingly searching for people with skills more commonly found in entertainment fields than in advertising. But finding those people has turned out to be easier said than done.

 

Like & Share E&P:
RSS
Follow by Email
Facebook
Facebook
Google+
http://www.editorandpublisher.com/news/the-merging-of-advertising-and-entertainment-has-led-to-talent-shortfall/
LinkedIn
Read More

Comments:

Your email address will not be published. Required fields are marked *