The New York Post Gets a New Digital Look, and New Ad Units

By: Alex Kantrowitz | AdAge

After years of operating a website which seemed to belong in the 1990s, the New York Post introduced a revamped, modern version today, and a set of new ad products to boot.

The old — cluttered, tied to its print product, and offering only basic advertising units — made it difficult for the paper to compete in today’s digital news environment. The new site — clean, modern and with an emphaisis on mobile accesiblity — should put the paper in position to deliver its news product more effectively, and perhaps increase its digital ad revenue along the way

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