The New York Times is Making Ads for the Future — but Where’s the Money Right Now?

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By: Jeff John Roberts | paidContent

The Idea Lab at the New York Times is perched on the 16th floor of the Times’ building and commands an impressive view of the Hudson river. The setting is an inspiration for the Lab’s staff, who are charged with developing creative advertising products based on new digital story-telling styles that are emerging from the newsroom.

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