The Newsonomics of Advance’s New Orleans Strategy

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By: Ken Doctor | The Nieman Journalism Lab

I was struck, as I’d bet many of you were, at how New Orleaneans reacted to the impending lost of their daily print newspaper. People out in the streets (iconic for the ages Ted Jackson photo), demanding their paper.

For years, we’ve seen the wasting away of local dailies — not just in pages, but in staffing, in reporting — with curiously little protest. Readers, like hypothetical frogs in slowly heating water, haven’t registered much reaction.

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