The Newsonomics of Forbes’ Real Performance and Price Potential

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By: Ken Doctor | Nieman Journalism Lab

The bidding for Forbes is now moving into round two, with a sale expected within a month.

A surprising set of largely non-U.S. buyers is flipping through the pages of a memorandum prepared by Deutsche Bank, which Forbes has tasked with shopping the property. A careful reading of that 62-page confidential document reveals a lot about the company’s much-heralded forays into new businesses.

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