The Newsonomics of Spotified News Subscriptions

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By: Ken Doctor | Nieman Journalism Lab

Canyou make digital subscriptions sing?

In a first-of-its-kind partnership with streaming music leader Spotify, The Times of London has brought a whole new meaning to the subscription bundle — even as the wider media world dissects the mega Comcast buy of Time Warner Cable and the impact of that on cord-cutting, bundling, and unbundling (“The newsonomics of Comcast’s deal and our digital wallets”).

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