By: Ryan Chittum | Columbia Journalism Review
The New York Times’s landmark metered paywall will be two years old next month, and it’s already successful beyond anyone’s expectations. Its impact is reverberating through what remains of the newspaper industry, as publishers seize on lessons learned by the Times and try to apply them to their own, smaller operations.
And the NYT shows no signs of slowing down yet, with its digital subscriptions reaching 640,000 in the fourth quarter. The paper added 74,000 net new subscribers in the period, more than in any quarter since the first full period after the meter launched, as you can see here: