The NYT’s Paywall Overtakes Digital Ads

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By: Ryan Chittum | Columbia Journalism Review

It was only a little more than two years ago that the conventional wisdom said The New York Times shouldn’t—or couldn’t—charge online.

You don’t hear that anymore with the massive success of the Times’s paywall, which hit 727,000 subscribers in the quarter, up 28,000 in three months.

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