The NYTimes Opinion Section Recalibrates for the Social Web

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By: John McDermott | Digiday

The New York Times’ continued effort to build out its digital news offerings includes building an opinion section product that adopts some of the distribution strategies of some of the most popular modern Web properties.

The product is being quietly billed as “a new, all-day-long opinion experience online and for mobile devices.” It will be a mixture of tweets, Facebook updates, original writing and articles aggregated from other websites, and will involve a significant amount of back and forth between readers and contributors to the section, according to two job listings about the developing product.

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