By: Press Release | American Circulation Innovations
LONG BEACH, CA, September 13, 2012 – American Circulation Innovations (ACI) announced that the Orange County Register has nearly tripled their community newspaper and nonsubscriber distribution partnership with ACI to more than 650,000 households weekly.
“When we decided to transition our program from mostly mail delivery, ACI was the best choice,” said Tom Dietrich, the Register’s Circulation Manager. “ACI’s performance for us has been outstanding, and they scaled up quickly while retaining excellent delivery quality.”
Keith Somers, ACI’s President, added, “The Orange County Register has been an innovative publisher during a time of change. Their leadership in developing this community-focused suite of publications is yet another example.”
On September 6, the Register ended their mailed TMC (Total Market Coverage) program in favor of more locally-focused, community weekly publications delivered to each home through ACI. Combined with the Register’s paid home delivery, the new program reaches nearly 900,000 households and more than 87% of Orange County’s most desirable consumers.
Headquartered in Long Beach, California, and founded in 1965, ACI is the nation’s largest provider of multi-channel distribution services. ACI is the only company offering publishers a full selection of delivery services, including paid home delivery, single-copy, TMC/niche distribution and Sunday Select targeted delivery.
As a technology-leading company, ACI’s program offers publishers the combined assurance of GPS tracking and field verification, including easily accessible delivery metrics and reporting.
ACI’s distribution services have passed Audit Bureau of Circulation (ABC) verification of Branded Editions for major-market publishers such as the Orange County Register, San Diego Union-Tribune, Atlanta Journal-Constitution and La Opinion.