The Precise Art of Mobile Push Notifications

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By: Semil Shah | TechCrunch

I may sound like a broken record when I consistently reference this phrase in my weekly column: “mobile is the only under-hyped thing in tech.” Yet, it is hard to argue with, and if we agree to agree, then within a mobile context, almost everything we can do with our phones and apps is under-hyped, as well. Take mobile push notifications, for example.

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