The Surprising State of Digital Ad Spending in 5 Charts

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By: Ricardo Bilton | Digiday

Ad execs in Cannes, awash in a sea of rosé this week, need not drink to drown any sorrows: The advertising industry, it turns out, is doing just fine.

Global ad spending will top $516 billion this year, according to the latest forecast from Magna Global. ZenithOptimedia is even more optimistic in its own ad spending report, predicting global expenditure to hit $524 billion, a 5.4 percent increase over last year.

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