By: Press Release | SAXOTECH
Tampa, Fla. – February 5, 2013 – SAXOTECH, a leader in content management, circulation and advertising technology, today announced The Tampa Tribune has selected the SAXOTECH Mediaware Center and SAXOTECH Online for its print and digital publishing solutions. The media company has also purchased SAXOTECH Circulation and WebCirc as well as SAXOTECH Connect, a new targeting tool developed to boost readership and create new revenue.
Located just blocks away from SAXOTECH’s headquarters, The Tampa Media Group, publisher of The Tampa Tribune, St. Petersburg Tribune and TBO.com, has a rich history and an established track record of delivering quality news products to its readers. The innovative and highly configurable solutions will give the media company the ability to optimize content creation throughout the organization while reducing the cost of ownership by having one fully integrated publishing platform.
“We are very excited to be partnering with a leading Tampa-based company like SAXOTECH,” said William R. Barker, president and publisher of the Tampa Media Group. “Our new local ownership structure allowed us to invest in new technology across the board. Being an independently run organization, we are focused solely on the needs of the market and our customers. I am confident SAXOTECH’s portfolio of products and seamless integration will provide us the tools we need to leverage our brands to drive audience while providing marketing and advertising services unparalleled in Tampa Bay.”
The SAXOTECH Mediaware Center with its high-performance, feature-rich platform and SAXOTECH Online as a front-end digital delivery system will enable The Tribune to produce content for more channels and more market segments than ever before. The integrated multi-channel workflow and content management solution will bring print and digital publishing together giving The Tribune’s newsrooms the ability to share copy-editing, page design resources and digital content throughout the organization.
SAXOTECH Connect will progressively collect and provide The Tribune with the readership habits and profile data of its site visitors — whether first-time visitors, frequents users or loyal customers. SAXOTECH Connect then uses this collected data to match The Tribune’s content and advertising to a reader’s particular interests, driving audience engagement, subscriptions and advertising revenue in today’s competitive digital-first marketplace.
The enterprise circulation system will manage and facilitate all circulation activities for The Tribune, as well as its partners, subscribers and distributors. Enterprise-level circulation technology will provide The Tribune with greater flexibility and return on investment when managing its large copy distributions. Real-time access to data and business logic specifically built for subscribers, carriers, dealers and managers will allow for lucrative new strategies and partnerships both in print and online.
“The features and functionality of our system will give The Tribune greater operational efficiencies and insight in to every aspect of their publishing and circulation activities,” said Anders Christiansen, chief executive officer, SAXOTECH. “SAXOTECH provides scalable enterprise solutions that give media companies such as The Tribune the ability to provide consistent and quality products that fit the demands of a busy and diverse news cycle.”
The Tribune will also take advantage of SAXOTECH’s on-demand scalability, performance and flexibility of the cloud. Designed specifically for the cloud, SAXOTECH’s multi-channel publishing and circulation solutions will give The Tribune the ability to access and use a full production system from anywhere at any time.