The UX of Homepages: Why Do So Many Look Like the Front Page of a Newspaper?

By: Henry Taylor | The Media Briefing

Amazon’s website won’t win any design awards but its UX does its job well – it facilitates your journey to the checkout. In contrast, newspaper websites have a long way to go – many of them still look like the front pages of their respective print editions.

In the age of the pixel display, which offers up enormous potential when it comes to how content is displayed, and the age of the internet, where audiences are comprised of a far wider group of people than the ones that buy your print newspaper, is there any need for newspaper homepages to still so closely resemble their print equivalents?

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